Cambridge Web Developers

An article on Cambridge Web Developers by MJB, (Cambridge Web Developers)

There is an SEO incentive for writing this piece - but let's face it, there's an SEO motive behind most web-content these days. Commentators want their blogs to be read, e-retailers want to out-rank their competition and good old web-developers in Cambridge want to appear top in search engines for 'Cambridge web developers', 'Cambridge web design' and a few other alternatives - I'll resist the urge to list them all, despite the very tempting opportunity.

I've dabbled with SEO for 'Cambridge web design' a few times in the past, and with some success. However, I've never noticed that much impact in terms of traffic, and as MJB Data is nearly always kept busy through referrals and looking after our existing clients, (notice I didn't write "existing Cambridge web development clients"), I've been quite happy to let mjbdata.co.uk float around unguided.

Recently, though, I took a quick random [dare-I-say 'surf'? - ee gads no!] flick through Google checking out some old search phrases that have meant something to me in the past, and while I wasn't particularly alarmed at finding this site on page 9 for a search for 'Cambridge Web Developers', I was a bit perturbed by what was deemed by the big 'G' to be more relevant, for this phrase.

Dusty Shop Window

Revisiting this old SEO challenge has got me thinking. It's too easy for businesses these days to forget about their websites when they have enough work - particularly so for web developers. The excuse for us is that there is a more immediate, tangible reward for working on a client's web-project whereas the return on investing time on our own sites is less measurable. Of course potential clients will almost certainly pass a critical eye on our sites, so it needs to look professional and accomplished, but is it worth spending hours on writing more content?

I'm beginning to think it is. After all, if I was based on the *High Street I would probably spend some time each week making sure that the shop front wasn't an embarrassment, and a poor showing in the search engines is an equivalent embarrassment, particularly when you are supposed to be a market leader in SEO services.

Time for some time

I expect it will take a few days for this article, (the first of several I have planned on the topic of Cambridge web developers), to appear in search indexes, and I will post updates and details of any effects on a separate page soon...

* MJB Data is literally on the High Street in Oakington, Cambridge, but not on the metaphoric retail High Street