stompa beds

Exploring the difference between the challenge of gaining a decent ranking for commercial search terms against non-commercial search terms.

[ Feb 24 2007, 13:25 ]

I've seen a number of entries in this blog thing of mine hit the top spot in the search results over the past few years. Current examples include 'No 1 on Google' and 'the ideal web-page'. I've also had some success in helping my clients gain quite a bit of traffic too, but from time to time some strange occurrences, er, occur.

Experiments in the past focusing on 'Cambridge Web Design' have highlighted the effects of off-site and on-site anchor text and the influence of page-rank, and although it is to be expected that commercially significant search terms will inevitably attract more competition than patterns of words that aren't associated with high traffic numbers there seesm to be other factor involved sometimes.

Why 'stompa beds'?

One of my clients, BLT Beds, sell a lot of beds made by Stompa - it's a popular brand and BLT are popular retailers, and it would be commercially advantageous to help their website improve its perfomance fo Stompa-related search terms.

bltbeds.co.uk currently has a PageRank of 4 but Google is only listing 1 backlink and that is from bltbeds.co.uk itself, and the home pages is ranked 50 for a search for 'stompa beds'. Let's see if we can improve that...

First - let's check to see if BLT's Stompa page is cached at all. It is but with zero PageRank. The content of the page is also far from ideal and that is the next thing to tackle. More later...