Mitham Bryant Smith Advertising
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Mitham Bryant Smith is a strategic advertising agency - "a team of marketing specialists who work on a consultancy and project basis with companies that strive to be the best in their respective marketplaces."
Background
From late 2003 to mid 2004 MJB worked with Mitham Bryant Smith Advertising to develop websites for their clients and to help them grow an online marketing division.
Below are several projects produced by MBS and built by MJB:
CPL Aromas
www.cplaromas.com is a platform for delivering an exhaustive amount of information about the leading international perfume house CPL Aromas.
A PHP/MySQL application, the website is hosted by CPL themselves and features a complete content management system, a built-in site-wide search system, and the MJB Data traffic analysis suite, making the site fast, easy to manage, easy to use and useful as a marketing and market-research tool.
Henry Recruitment
Henry Recruitment is one of the UK’s leading multidisciplinary technical agencies, providing staffing solutions to consultancies, private practice and contractors on a permanent and freelance basis.
The Henry Recruitment website is a large interactive database of job vacancies with mutiple user-levels whch allows general users to post and edit jobs that can then be approved for publication and locked by an administrator.
The site's features include a fast-track online application system with the option of attaching a CV, MJB Data traffic analysis with conversion tracking (that highlights the advertising campaigns that generate applications), and comprehensive content management.
Reed Boardall
Reed Boardall is one of the largest temperature controlled food distribution businesses in the UK, regularly conveying over 5,300 different products to supermarkets nationwide.
Content and news on the Reed Boardall website is managed through a website browser like most other MJB-built websites, but without using a database.
Food In The Future
'Food In The Future' was an integrated marketing campaign for the 2004 Foodex/Meatex exhibition which featured regular teaser-emails and a matching website that accurately analysed the campaign's performance. Open-rates were several times higher than industry standards and the number of advanced bookings was higher than in any other year.
All of the technology behind the online activity, including the delivery and tracking of multi-part emails, was based on MJB Data software built on PHP and MySQL.
Young World Travel
The Young World Travel website was developed to allow the client complete publishing freedom. Apart from being able to publish and manage information, YWT can also edit their style-sheets through a specially developed web interface, as well as being able to copy and paste HTML code from their preferred WYSIWYG editor to create tables, lists and any other HTML items.